📊 About the SCUBA Platform Metrics

As always, it’s important to interpret the SCUBA dataset holistically. No single metric tells the full story. For example, while team size was once a strong signal of scale, today’s productivity tools have reduced the need for large engineering teams. At the same time, growth in customer-facing roles—such as implementation and support—can still reflect meaningful investment in market expansion and client success.

It’s also important to recognize that some platforms, like Hi Rasmus and Lumary, maintain substantial global teams. While their U.S. headcount may appear modest, they often deploy considerable resources from outside the U.S. to support domestic operations—something not always visible in location-based counts.

Additional indicators offer valuable context:

  • Capterra scores can reflect customer satisfaction and product maturity.

  • Recent investment rounds signal external confidence in a platform’s trajectory.

  • The distinction between tech-focused platforms and those that also deliver clinical services can shape both strategy and scale.

  • And perhaps most importantly, top 35 provider logos remain a key marker of a platform’s real-world adoption and influence across the market.

📊 May 2025 SCUBA Platform Update: Post-CASP Clarity and Continued Platform Segmentation

This month’s SCUBA update builds on what we learned at CASP 2025 and reflects a number of notable developments across the ABA platform space:

✅ New Investment: Passage Health
Passage Health closed a new round in May and continues to position itself around scalable infrastructure and emerging opportunities in clinical phenotyping. With growing interest in more personalized care models, Passage is betting that platforms able to integrate operational workflows with phenotype-aware data models will hold a strategic advantage in the years ahead.

✅ Brellium Raises Capital, Leans into Compliance
Brellium secured funding in April and continues to grow its presence as a lightweight, automation-enabled platform focused on compliance auditing and back-office efficiency. Their tools are designed to help providers scale without losing control of documentation, risk, or accountability—core concerns in an increasingly value-aligned ecosystem.

✅ Boost Highlights CASP Engagement
Boost remains in the dataset and made CASP 2025 a central part of its outreach strategy. The team emphasized its presence at the event to engage directly with providers focused on growth-stage operational efficiency and compliance. Their messaging continues to target ABA organizations scaling beyond 100+ behavior technicians.

✅ Leadership, Partnerships, and Product Milestones

  • RethinkFirst announced new leadership hires, including a Chief Product Officer, CTO, and AI lead, signaling a renewed focus on product modernization.

  • AlohaABA announced an integration with Ensora Health (formerly Therapy Brands), extending its workflow connectivity to a broader billing and infrastructure ecosystem.

  • Hi Rasmus and Lumary jointly announced a win with Behavioral Framework, a top-50 U.S. ABA provider, reflecting increased collaboration across scheduling and PM layers.

  • Lumary also announced a new Revenue Cycle Management service for its Practice Management customers.

  • Theralytics unveiled AI-assisted session note capabilities, aiming to reduce documentation burden for clinical staff.

  • Hipp Health spotlighted a successful one-day data conversion for a client—highlighting its focus on fast, low-friction transitions for providers switching platforms.

✅ Updated Staffing & Focus Data
U.S.-based staff counts and job openings have been refreshed across the dataset. SCUBA continues to track team size, growth signals, provider adoption, investor milestones, and whether ABA is a platform’s primary commercial focus.